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New Purity

Jack Caddy (WA)

March 9 2018 - April 6 2018

Today is the day I discover a new opportunity.
Today is the day I stop making excuses.
Today is the day I #becomepure.

The best things in life are shared by people talking to people and when you have a positive experience with products that work, it’s only natural to share your results with others.

How would you like to have a business that’s not based anywhere? It's just kind of out there in the cloud! It’s kind of really nowhere, it’s just this network of people that are linked together globally. A business no flood can sweep away. No earthquake can knock it down. No fire can burn it up. What about a business like that?

Nothing is new but everything has changed.

Responding to the rise of a health conscious “New Age” ideology and spiritual enlightenment promoted by followers of the wellness industry online, Jack Caddy's exhibition New Purity explores how consumption can be read as an act of communion in the cultivation of our online selves.

As the virtual and actual merge, our identity is increasingly shaped by the public visibility of the image of ourselves we construct online. Our sense of self is pulled through our optimised online persona. The consequences of this phenomena we cannot fully grasp, as it's magnitude intensifies beyond the horizon of our understanding. This video installation relishes in the discord between the promises of progress and the false hope of a network of people, built from the ground up like a pyramid of weeds.

A whole new network is waiting for you..

Jack Caddy is an emerging artist from Perth, Western Australia, finishing his Bachelor of Fine Art from Curtin University in 2017. He has been involved in projects exhibiting both nationally and internationally, and most recently launched an online exhibition alongside Grace Connors for Meanwhile Gallery (NZ). Having returned from study at ENSA Dijon, France last year, he has been a part of many group shows including as part of Moana Project Space’s exhibition Light As A Feather at Hobiennale, Tasmania (2017), and the 25 under 25 City of Fremantle arts awards (2016). His work was also the first new media piece acquired by the Janet Holmes A Court collection (2016).

Images courtesy of the artist.